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HOLON THEATRE
"Art washes away from the soul the dust of everyday life." (Picasso)
2422 website
Holon wasn’t always the cultural capital it is today. Its current status resulted from a conscious decision made by the municipality, with the theater intended to be the centerpiece of the new Holon. We opted to expand this objective and position the theater as not only a place for shows and concerts (the classic theatrical brand) but as much more – the theater at the heart of the cultural city.

The new brand was developed in close cooperation with theater professionals and senior officials, as the theater aimed to become a cultural icon that would host all the city’s major events. It was designed to be the living, beating heart of Holon for many audiences, the arts, creativity, and diverse activities.

The Holon Theater has now become a major cultural attraction and has significantly assisted the city’s development, as well as its creation of an entirely new urban image.

© 2015 FIRMA. THE BRANDHOUSE. ALL RIGHTS RESERVED