Client
Langaroo
Industry
Education | Tech
Skills
brand_strategy | naming | visual_identity | copywriting | website_design | ux_design | ui_design
Children's playground, online.
In the pre-Covid world, before we were all fluent in Zoom, very few organizations knew how to maximize the full potential of online video interactions. This was even truer when it came to educational organizations. One stood out in the crowd: The eTeacher group. For 20 years, almost since the birth of the internet, they have been skillfully teaching children and grownups how to master new abilities – from reading ancient Hebrew to coding in kindergarten.
Notion & Emotion
With over 30,000 students in 200 countries, eTeacher has crafted a simple and effective teaching method. They facilitate real time classes, either in groups or one-on-one, that enjoy the best of both worlds: the creative tools of a tablet or a laptop, combined with the intimacy of private tutoring.
A Platform is Born
They came to us with the dream to create something new: A platform that teaches young kids from all over the world to speak English. They had everything they needed to make this platform special: a team of exceptional teachers, the support of the best pedagogic advisors, a library of premium content a and a unique concept. But they lacked a story.
A Door to the World
Together, we realize that the profound meaning of teaching our children English in the 21st century is to open up doors for them – doors that would otherwise be sealed. Every parent has a different door in mind: for some it's a chance to receive higher education, for others it's a better job and a better lifestyle, and for others it's an opportunity to befriend people from faraway cultures and to learn how they see the world. But whatever door you want to open for your child - we wanted to help turn the world into their playground.
