Client
Mindtech
Industry
Health
Skills
brand_strategy | visual_identity | brand_architecture
What are you addicted to?
Mindtech is a unique rehab treatment center that guarantees quitting smoking in a fast and effective processs. The procedure is performed in a special room (a capsule) with advanced technology that operates on the subconciouns through NLP and mindfulnes methods. After achieving great of success with nicotine rehabilitiations, Mindtech came to us with the challenge and desire to expand, and help more people with various addiction problems.
Stop Running on Habits
We defined a new and broader brand idea: breaking the habits that run your life for you, and enabling you to focus on what matter to you most. The process in Mindtech aims to bring control back into people's lives, therefore the brand is optimistic and focused on the things you get back after quitting the addiction. with this approach in mind, we've helped Mindtech build a brand that is all about creating clarity and being present.
From Blur to Focus
We have created a visual language that portrays this exact idea: breaking the habits that draw us out of life, that take us out of focus. Using the blur element that appears in the logo, the icons and the imagery, we created a unified brand that tells a whole story using one motif.
As an optimistic brand focused on the things people gain, we have used optimistic images revealing the things that "disappear" from the lives of addicts and become brighter, clearer and reachable after rehabilitation.
