Client
Morning- The Website
Industry
Finance | Tech
Skills
ux_design | ui_design | website_design
Morning by Green Invoice
Morning by Green Invoice offers freelancers the best, most advanced and convenient tools, that turn the dull sides of running a business - into fun: from documents to expanses, to automated processes and so much more - Morning is presents its users with exciting and time saving opportunities that create clarity and peace of mind.
But first - research
We started from profound research to deeply understand the audiences' needs and challenges - user, clients and the organization itself. We had interviewed users and Morning employees, looked through freelancer communities on social media,
and visited the Morning HQ regularly to study their activity and environment. We then mapped out the website's content and the entirety of Morning's assets - articles, blogs, their podcast, and collaborated with their content managers so we can make content as accessible as possible.
The complex world of freelancers
"User's mainly need support and guidance through the complex world of tax authorities and general bureaucracy. One of the main issues that arose during the process, is that users remain unaware to Morning's solutions: the wonderful products that are so much more than digital invoices, such as the professional content and community, were out of reach for Morning's clients and potential users. It was time to tell the Morning story differently, to match a fast paced world and an evolving product, while keeping the company's essence. Connecting with users, we've learned that different businessowners have different needs - a smaller business isn't the same as a bigger one, and Morning must cater to every businessowner individually."
Business appropriate guidance
"Our main insight connected user needs for guidance and community in the freelance world, in every step their business may be - with the company's need to make new solutions and product accessible. Ultimately, we must position Morning as a professional authority, strengthen its community and open it up for bigger audiences".
Morning's freelancer community
"Our solution revolved around introducing the freelance community's spirit to the new interface, make space for real customer stories and solidarity, and make it all accessible for all independent businesses in every step. Additionally, we've built a versatile resource center that caters to all freelancers and offers many tools. The new site serves the company itself as well, in customer service, productivity and minimizing troubleshooting."
