Client
Be Private Label
Industry
Consumer goods
Skills
Visual Identity | Packaging Design | Photoshoot
Be younger
Post merge, <3e is the lovechild of Israel’s biggest grocery shopping conglomerate, and a former pharmacy retail chain that had officially operated as the “me too” version of its well to do contemporaries. Now <3e, an independent leading player in the beauty-pharma-retail triangle, launches its own private label.
Immediate
yet trustworthy
Positioned as the young, fun and fast extension for the mega brand, <3e Private Label is composed of original, beautifully designed packages, emphasizing different needs via friendly categories and various sizes. It allows existing customers to reexamine familiar products through a modern scope. It also serves as a smooth gateway for new audiences that are looking for global trends at an attractive price and immediacy. This line of products expands the brand’s business sphere, fully establishing it as upbeat, updated, locally-based yet globally-present.
