hydraulic solutions

Better together

Merging is thrice as big a decision: it requires a certain level of brand maintenance for the original companies, to use as leverage for the new brand reputation, while reassuring clients during a big change. Be that as it may, the advantages are clear: combining services, products and knowledge means bigger and better brand promise, more resources and a truly advanced solution that can save clients heaps of precious time, and greatly increase serenity and satisfaction. Three major companies that have been ruling hydraulics decided to merge. We were happy to help them redirect the flow.

Three become one

A.R.I, Dorot and OCV each have been an international authority in its own field, providing profound services and products in every aspect of hydraulics. When these three giants decided to unite, we had to start from the top: the first step in building a new brand, even when it’s based on existing ones, is crafting a strategy. While researching both the market and the three companies, it was clear that client reassurance wasn’t only a mandatory message, but also a big promise the new brand can back up. We positioned it as SUPERIOR HYDRAULIC SOLUTIONS FOR PEACE OF MIND, connecting the two main advantages of the merge to the brand’s identity.

Inspiration aflow

The new brand is named Aquestia, and its brand essence is CONTINUOUS FLOW – this completes the positioning perfectly, as a declaration of intent and spirit. We then built a visual language for Aquestia, including a new logo consisting of three lines forming a triangle – one horizontal line and two curved ones.

The logo is dynamic, and while presenting each line individually, uses them wisely to create a whole. The brand colors are dark blue, bold turquoise, bluish grey and white, touching on both hydraulics and technology, and conveying the brand’s values, MASTERY, ADVANCEMENT, EFFICIENCY AND COLLABORATION. This project had the best flow.