Client
Bizi
Industry
Finance | Tech
Skills
brand_strategy | visual_identity | ux_design | ui_design | app_design | copywriting
Leave it a-loan
There are quite a few financial solutions for big companies. It’s the smaller ones who have to put up an existential fight for a breath of fresh dough. One of the financial tools for bigger businesses is line of credit, usually given by banks. That’s right: small businesses in Israel can’t get a credit line from banks – and so, they have to work with what they CAN get – a loan. Not by chance, loans tend to have a rep. A line of credit isn’t a loan, but a sort of pocket a business can fill with a certain sum, take some out only when needed and pay interest only against the drawn amount. Bizi, a financial solution company, set out to change the game; and following two years of global chaos and changes in the market, it was time.
Give me some credit
Bizi has an agenda and a firm backbone. Backed by BlueVine and local giants Phoenix and Orshai, the Bizi team is on a mission to be the first that brings line of credit to small and medium Israeli businesses – while keeping it simple, digital, fast and seamless. In our brand strategy, we’ve positioned Bizi as ADVANCED AND ACCURATE FINANCIAL TOOLS FOR SMALL BUSINESSES. It’s essence is FREEDOM OF ACTION – that whiff of fresh air we’ve mentioned before – that empowers small business to master their own budget and plans. Its values are focused on people, more doing and less talking, and mutual trust. With a new strong identity, Bizi was ready to introduce new financial products.
Getting Bizi
We’ve designed a memorable visual identity that relies and conveys the brand strategy. Bizi’s logo was crafted with the idea of freedom and flexibility in mind. Imagine having the opportunity to take a quarter of a coin, two quarters, three quarters or the whole coin at once.
This is what the logo symbolizes, offering the dynamic feel of the brand and its unique value proposition. The same train of thought then rides across the entire visual language, simple but clear. We’ve kept colors in monochromatic violet, with an additional pink and green for smaller details.
