Client
Be All
Industry
Professional Services | Real Estate
Skills
Brand_strategy | Visual_Identity | Environmental_design | Naming | Website_design
Co-Working Scale
BE ALL is an ambitious co-working space venture. The first BE ALL site, located Tel Aviv, is the largest in the co-working space category. It has more than 2,000 desk spaces and boasts a 300-seat auditorium for large conferences, lectures, and events. BE ALL aspires to empower its clients with office services ranging from from professional consulting and employee-enrichment lectures, to a well-equipped and carefully designed work environment.
The Innovation Platform
Building on the branding essence, the visual language for BE ALL creates the atmosphere of a meaningful organization that’s headed for change. The BE ALL design language conveys progress and innovation: it’s businesslike, clean, and elegant. It makes use of dynamic typography—letters that change and grow—to reflect the change that the customer undergoes. As part of the work process, we also helped design BE ALL’s user system and the marketing website of the company.
Typographic Dynamism
During the branding process, we zeroed in on the idea that the right type of co-working space is actually a platform for personal, business, and social success. It should be a center for innovation and entrepreneurship that encourages its clients to think big and to go far.
Mobile and Desktop App
BE ALL’s community and shared space management application allows tenants to access anything from service calls and conference room booking, to payment and knowledge sharing. We designed a website communicating the brand and the nature of the platform to professionals, government officials, journalists, and investors.
Marketing Website
As part of the work process we helped to characterize and design the user system and the marketing sites of the company.
