Client
Poof!
Industry
Real Estate
Skills
brand_strategy | visual_identity | environmental_design | naming
Same Capabilities, New Solution
Poof is a new service designed by one of the biggest storage companies in Israel - AVIA. While some countries are leading with whole range storage services options, the storage industry in Israel is lagging behind. Approaching us, AVIA knew they wanted to change the industry by intruducing new storage solutions in the local market. Educating a market is not an easy thing, especially when storage is not percieved as a fun activity and people are trying to avoid it. We needed to address the issue from the users percpective.
Streaming For Your Stuff
In order to create a new perception about storaging, we understood we need to focus on making stuff feel more accecible. As services around us aspire to get as seamless as possible, we wanted to provide the same feeling here, and create a "streaming" feeling for this service.
Therefore we chose the name "Poof!"-poof and its here, poof and its gone, no need for hussle. Making stuff that related to our experiences, memories and feelings, more accesible than ever.
Making Wonder Happen
We wanted to create a sense of magic for this brand. The logo, illustration, photography scheme - all using the same identification marker - Sparks. These sparks and the color pallete chosen, enabled us to create the fun and seamless feeling we wanted for this brand. It's almost like winning your "Storage Genie", just make a wish.
