Client
9
Industry
Finance | Insurance
Skills
brand_strategy | visual_identity | naming | copywriting | marketing_materials
Misleading Perceptions
In its core, insurance might be the most compassionate thing human beings ever invented. It is the simple promise that if anything bad suddenly happens – a disease, a car accident, a lightning strike – you're not doomed to face it alone. You won’t collapse financially. A community of people will all put some money in a big jar, and whoever gets hit gets to use the Jar. So how come most of us hate insurance?
It's Complicated
For years, insurance companies have been telling people one main thing about the product they sell: it's terribly complicated, you'll never get it, just give us your money and count on us. And then we do count on them – with our health, with our home, with our car – and we usually feel we've been had.
Trust Yourself
9 is the first insurance company in Israel who thinka different. It understands the simple truth that skyscanner and booking understood too: when you give people the tools to understand their options, they know better than anyone else how to choose what they really need.
Therefore, instead of saying "count on us", we helped 9 create a brand that proudly says "count on yourselves": with new tools and platforms, 9 gives us all the opportunity to create our insurance by ourselves.
