Client
Videa
Industry
Finance | Tech
Skills
brand_strategy | visual_identity
Confusion of Personal Finance
For many of us, the job of managing our personal assets and investments can be both confusing and confounding. From the charts to the lexicon, it can all feel like a foreign language. Rather than grappling with financial realities on our own, many choose to enlist costly advisors or follow the lead of brokerage agents with their own agendas.
Brief Me
Videa was conceived of by Bank Leumi to streamline and simplify this process for the average customer. Concepts like financial modelling, risk diversification, and smart monitoring of trends are boiled down to an accessible format. Customers define their goals, and get a dispassionate analysis. Videa gets to the bottom line quickly, elegantly, and clearly, leaving customers in charge.
Bottom Line: No-Nonsense Design
To convey Videa’s objective, systematic, and simplified approach, we came up with a design language based on bold shapes and strict grids. It’s inspired by the Bauhaus design movement, which stresses clean, no-frills, objective design. The visual concepts reflect Videa’s no nonsense approach: customers get only what’s important — nothing more and nothing less.
