Client
Sde Dov
Industry
Real Estate
Skills
brand_strategy | visual_identity | product_design
The final piece of the puzzle
Tel Aviv is timeless - a classic that never loses its charm.
A city with its own rhythm bursting with infinite energies of creativity and freedom. The last piece of Tel Aviv's puzzle is being built at Sde Dov, the place where planes took off and landed until just a few moments ago.
Unlike new luxury developments within the city, tenants here must imagine more than just a building, but a completely new and unfamiliar neighborhood. Together with Mor Real Estate, we created an identity that showcases the exceptional future image of this new residential project.
More than just a city
Our first step was to research the real estate market and identify the most accurate audience for the project. The Tel Aviv of 2023 is a proud city that prides itself on being a cultural, economic, and culinary world center. An important insight is that buying an apartment in Tel Aviv is not motivated by a desire to experience luxury, but rather by a love for the city and its unique atmosphere, people, businesses, and experiences.
"Tel Aviv at its best" was our positioning for the Sde Dov project, which hinged on the historic opportunity to incorporate all the best of Tel Aviv into a higher quality urban experience. As a common element between the target audience and the project creator, the brand idea is "respect and love for Tel Aviv and its people."
Heart-warming rhythm
With the DOV Tel Aviv project, the visual language continues to distill the magic of Tel Aviv and the notion of "everything is possible". Based on geometric shapes similar to the Tel Aviv Bauhaus, the logo is the key to the language.The letters provide a window into the experiences and feelings of living in DOV as well as the city itself. The D symbolizes desire, the passion for culture and art of Tel Aviv, the O symbolizes optimism, the green parks and the sea view, and the V symbolizes the vitality of the city and its people.
The color palette is based on shades of green, blue, and red that reflect the surrounding parks, the proximity to the beach, and the vibrant culture of the city. In the photographic language, the new residential project is placed at the center. It is joined by people, places, and moments that breathe life into a city and a rhythm that fills the soul.
