Client
Attenti
Industry
Security
Skills
Brand_strategy | Visual_Identity | Environmental_design | Marketing_materials
Positive Social Impact
When offenders are released from incarceration, the challenge of their reintegration into society begins. Tracking technology can be a safety net, helping trusted offenders break the cycle of repeat offenses and substance abuse. At the same time, the devices help law enforcement officials monitoring parole behavior, and gives surrounding communities a sense of security.
A Founder Reasserts Itself
Attenti pioneered the field of trusted offender monitoring, and grew along with the market. The company supported law enforcement officials in implementing electronic monitoring systems, and reached more countries than any other provider in the category. But after years as a niche company that was one part of a multinational conglomerate, Attenti needed to reassert its identity and legacy in a field that had become increasingly crowded and competitive.
On Safe Ground
To rebuild Attenti as a differentiated and fully recognized brand, we concluded that company needed to reemphasize its expertise and innovative spirit as a whiz — a maven -- of monitoring solutions. As a leader in the field, Attenti needed to aspire for something bigger than a top market share. The company brand essence should be about enabling societies to become safer, more secure and advanced. Whether it’s trusted offenders, law enforcement authorities, or community members, Attenti seeks to put society at large on safe ground.
should train its focus on helping to put communities on safe ground. That is, enabling societies to become safer, more secure and advanced.
