Client
Ashmoret
Industry
Education | Retail
Skills
Visual_identity | Brand_strategy | Website_design
Know your worth
Big organizations each have their own loyalty programs as a mean to better connect with their audience. While they all differ from one another, the Teachers Union truly stands out as an organization – therefore its loyalty program carried greater meaning to begin with. On a mutual journey that began seven years ago, we had defined it as an institution intended to recognize and cherish its hardworking school and preschool teachers. With culture, knowledge, and the ability to meet its audience’s unique needs rightfully praised, Teachers Union’s original goal was to enrich teachers’ lives, and its name was aptly updated to Ashmoret 360.
Teach your truth
Once we got the brand definition down, we moved on to redefining the union’s communicative sphere, and assisted in creating one that offers relevant and attractive content to teachers. The people behind the brand had successfully brought the brand idea to life and helped it regain public interest, that brought about newfound appreciation, and prestige.
Learn your value
Seven years later, tech is now at a point where it allows organizations to offer better solutions for customer needs and wishes. Seeing that, we’ve helped Ashmoret 360 to holistically update its abilities, value proposition and the entire brand essence. The brand’s mission is now to create an enhanced and richer life for me. It’s a big learning system to which teachers are both audience and partners – it studies their needs, allows for personalization and suggests suitable solutions for teachers in different life and career stages.
