Client
Global Furnitures
Industry
Professional Services | Retail
Skills
advertising | visual_identity | brand_architecture | brand_strategy | marketing_materials
A Global Brand Identity
Global is a large office furniture company among the longest-established and highest-regarded in Israel. It produces and markets several brands that are well known throughout Israel and even internationally. But the identity of Global itself was low profile. There was no connection between with its brands, and competition was becoming increasingly intense.
Furniture Solutions
Rather than depict the Global brand as that of a furniture supplier, we decided to frame Global as business that sees and understands the needs of other businesses, and provides comprehensive solutions.
More Than Desks and Chairs
Even though businesses all require similar furnishings, they are really about much more. The furniture, space, and appearance of the business are its identity – the way it presents itself to employees and customers alike.
Identity Through Furniture
Global knows how to identify your type of organization, the specific characteristics of your work, the atmosphere you would like to evoke, and the kind of space that suits you best. Make it modern. Make it classic. Make it functional. Make it happy. Global knows just how to use its wide variety of brands, products, and specialties to create everything that makes your business what it is.
