Client
Free Tv
Industry
Culture | communication | Media
Skills
visual_identity | brand_strategy | copywriting
Freedom has a price, and it's cheap
Between us? Who needs another cable or streaming subscription? Even so, it's not as simple or cheap as it sounds. The cables, the technicians, the strimmers, the inflated packages, the complicated invoices, customer service, the channels you don't really watch, and the fine print that can make you don't want to even start. FreeTV is a new streaming service created to restore freedom to viewers. No strimmers and no headaches, just quality content.
Feel free to be
FreeTV's visual language must emphasize liberation and freedom. Our role is clear - we came to free people from cables (get it?). Our logo has a fun, curling font made from small letters with no unnecessary formality. Two shades of green are used in the color palette, creating an energetic gradient. The brand's main element is a curling ribbon that passes between various photographs and publications and can form different shapes. The ribbon keeps the brand consistent across all platforms.
It's time for your rescue
The photographic language emphasizes the platform content but also focuses on the viewers themselves. We created a set of icons that give uniqueness and character to the application's user interface. Like the name and design, the brand ton of voice is direct, fun, and casual. There's a price to freedom with FreeTV.
