Client
Linenz
Industry
Fashion
Skills
Brand Strategy | Visual Identity
Back to the Bed
The bedroom is perhaps our favorite room in the house — but it’s also the most neglected. There is no greater indulgence than getting into bed with new bedding, but the cost can leave a hole in your wallet.
Linenz offers a new approach to the textile retail market: its business model is based entirely on online sales. Linenz brings the customer and the product closer to one another by eliminating the middleman, and guarantees a high-quality product at an affordable price.
A Nocturnal Upgrade
The name Linenz was chosen as part of the branding process because it expresses a preoccupation with textiles, only with a younger approach. We crafted a brand that allows you to innovate and be renewed in your bedroom, invest in yourself, and to upgrade the look and experience of your nocturnal environment. The essence of the brand — “clean sheets every day” — emphasizes the central value of the consumer experience: to turn a new page every day.
Sheets, The New Take
In a world of sterile images and tightly drawn sheets, the Linenz brand language introduced a new take on bedding: an urban sensibility, up-to-date, and full of style.
The photographic language evokes identification, and shows a routine full of joy and positive energy. The image composition is comprised of elegant colors punctuated by mint green, conveying the central brand idea of freshness. We created an identifiable graphic element of a frame with a folded corner, reminiscent of a bed arrangement, as well as a page transition to a new beginning.
Stand Out Bedding
The design language gives the company a robust, international, young and contemporary feel, helping Linenz to stand out at industry exhibitions and opening the door for new ventures and clients.
