Client
Mivtach Simon
Industry
Finance | Insurance
Skills
visual_identity | brand_strategy | copywriting
What is love?
When we talk about love, we usually refer to romantic love or love between people platonically. But what about love that is different? There are countless examples of how love of a profession has made people special and successful in their fields.
These examples range from Bill Gates to JK Rowling. Success in the insurance world also works according to the same logic as well as emotion. Our joint project with Mivtach Simon was also born from this desire: to work with an insurance company that is passionate about what it does.
Customer-focused everything
Mivtach Simon is the largest pension and financial arrangements manager in Israel - and for good reason: the company has a system of pension agents that is the leader in the industry, along with an advanced operation and collection system that works with all institutional entities.
We immediately noticed that although Mivtach Simon Insurance is the largest in their field, they still insist on small details in every operation. The chosen brand concept is: Our Passion - Your Value, a concept that unites Mivtach Simon's love for their work and their uncompromising value to their customers.
Our obsession with the smallest details is your security
"Most of us don’t fully understand numbers. In fact, in the wrong hands, these endless figures just appear as a bunch of useless, abstract shapes. But a skilled architect can create with abstract forms structural wonders that fill us with awe that shelter us, that comfort us, and, of course, that keep us safe and secure.
As with Mivtach Simon, our visual language pays respect to the small details and order that provide clarity and awe when used correctly. It is constructed on illustrations that create order in the chaos. Based on the same design concept, the revised logo consists of rectangles angled in different directions. The chosen brand colors are based on the blue associated by the brand and the insurance category. We added the colors purple and turquoise which add innovation and lightness to the brand."
