Client
RC Cola
Industry
Professional Services | Tech
Skills
UX design | UI design
Lead your
evolution
Resting on the laurels of fame is never enough: even well known, massive brands must constantly maintain and sustain their reputation, sharpen their tools, acquire skills and expand their connection circles - be it investors, partners or distributers. RC Cola, an undisputedly successful player in the soft drinks market, wanted to reach out and spread globally to markets that have yet enjoyed it. On the business level of things, RC wanted to increase sales - and it has plenty of wonderful products to work with. It seems like it was time to invest in the right people to do it with.
Sharing is
investing
Is there anyone who doesn’t know RC Cola? This isn’t the right question. What we should ask is, how do we get more people to know, want, like and consume RC Cola? Perhaps a campaign? How about a new flavor? Both are possible - but the key solution to this marketing lock is simple: collaboration. RC Cola must share its hard earned knowledge and abundant resources. In today’s world, sharing knowledge is power and empowering the people who make the brand, promotes a better sense of brand empathy.
