Client
AIGain
Industry
Health | Tech
Skills
brand_strategy | visual_identity | packaging
Know thyself
Imagine an anti-aging product that studies your skin so closely, analyzes the data, and then treats your skin in the most custom-made way imaginable. Introducing AIGain the revolutionary home-based skincare device that fights aging with the power of advanced AI technology. This is not achieved by countless trips to a lab, not by the grueling analysis of men in white coats and certainly not by bulky and uncomfortable machinery. It’s simply done with an easy-to-use hand-held device that learns the character of your skin, applies the necessarily RF pulses to each face zone, to accurately revitalize your skin. This is big, friends. We joined forces to tell their story.
Simply nuanced
We wanted to convey this AIGain’s power in a visual language, and so we asked ourselves. “What makes a face so unabashedly unique?” The answer: Subtle contours, delicate squiggles and imperfect lines. Using gentle and naturalistic line drawings of women’s faces seemed to be perfect way to encapsulate AIGain’s transformative approach. It’s a visual message that magically conveys both nuance and simplicity and is the essence of AIGain’s technology.
Intimacy box
Using the unique art on the packaging, one feels a sense of closeness, and even privacy. The words “No One Knows Me Like You Do” emphasizes this feeling and
strengthens the new bond created, suggesting a type of secrecy. It’s a look that makes the user feel special and deserving of the most personalized care available. This is the essence of AIGain.
