Client
Leumi Goodys
Industry
Finance
Skills
visual_identity | brand_architecture | digital_strategy | brand_strategy | copywriting | marketing_materials | environmental_design
Competition
Rules
Following a financial reform that had ordered the disconnection of banks and credit companies, to enhance financial competition in the Israeli market, local banking companies were expected to face significant loses – as credit cards are still essential to everyday commerce, and are valuable as a mean to connect with clients. So how does a bank go from collector to collaborator?
Fill to fulfill
Living for the moment is more than a moto: experiences are today’s hottest, most treasured currency, and as we accumulate adventures and opportunities, our self-value sky rockets – therefore, the value added IS the product. This phenomenon is known as Experience Economy. Leumi bank, one of Israel’s leading financial institutions, was the first to recognize the opportunity and gain an edge in a budding transformation.
The Good Life
The layout doesn’t look anything like your familiar banking app. With its clean dark background, featuring frontal photos and gradient-backed typography in soft round edged frames, Goodiez mirrors modern day window shopping. It encourages users to explore and engage – the more you do, the more coins (“Goodiez”) you earn and the better offers you get. It is an engaging lifestyle platform that invites you to interact, discover and say YES to everything life has to offer.
