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IBBL
THE BRAND OF EXCITING BRANDS
5747 website
IBBL, part of the Central Bottling Company Group (Coca-Cola Israel), began life as Israel Beer Breweries Ltd, the local producer of Danish brands Carlsberg and Tuborg. Later, the company added other beers to its range and also acquired Prigat. Today, IBBL produces, imports and markets beers, energy drinks and juices, and promotes a wide variety of other brands.

In light of a strategic process undertaken by IBBL, it was decided that the company needed to transform itself into a distinct, identifiable brand. We built IBBL as a platform for other exciting brands. Now a brand with a clear market presence, IBBL provides a powerful stage for a range of products, with a key aim as a ‘brand enabler’.

IBBL’s job is to cultivate and give life to delicious, popular brands, and to tempt customers at each point of contact. The company’s achievements over the years form the foundation for the future: continuing to excite and inspire millions of customers in Israel and to bring local and international brands to success.

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