10 from
JACOBSEN
BEER BRAND WITH A UNIQUE RECIPE
3246 website
The international Carlsberg company established a boutique brewery on its first, original brewery site. The boutique brewery uses advanced technologies to develop exclusive beers, and perpetuates the legacy of the company founder, J.C. Jacobsen. The beers produced at the brewery carry his name, and are all based on rare recipes, containing unique ingredients and raw materials.
Our task was to create a media language for the Israeli beer market: a progressive market that includes a rising number of boutique beer fans, whose savviness on the subject of beer is constantly increasing.
The goal of the process was to market the premium beers to restaurants and specialty stores. Therefore, we focused on the unique story of Jacobsen beers and their aromatic taste, and connected them to the culinary arena.
Each of the four Jacobsen beers sends us to another gastronomic world, with a blend of different ingredients, aromatic spices and surprising foods. The size of the bottle is perfect to accompany a meal enjoyed by a number of diners.
The media language focuses on the ingredients, quality raw materials, and the uniqueness of the flavors. It presents the beers in a new and very different way in the beer industry, using rare colors and forms, stimulating both the taste buds and the imagination.
Jacobsen beers are a creation inspired by J.C. Jacobsen, and they are a culinary inspiration and a step forward for lovers of boutique beers.

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