Client
Peltours
Industry
Insurance
Skills
Brand_strategy | Visual Identity | Copywriting | Motion_design
Behind every busines is insurance
For a moment, consider the importance of insurance for any other business. A world without insurance would not exist - buildings would not be rebuilt, ships would not float in the ocean, cars wouldn't be driven - the category is essential for our very existence. Meet Peltours, a veteran insurance broker in the Israeli market that specializes in complex insurance systems for large companies. In a constantly changing market, brands must be more flexible, innovative, and holistic (yes, even for insurance companies). To help Peltours take a big step forward, we developed a brand strategy, architecture, and a new design identity together.
Keep on keeping on
With human and organizational capital, Peltours is an all: it has unrivaled heritage, 100 years of wisdom, and true love for its customers. We've positioned it as "wise partner" - always providing the right answer, no matter what the project is. We defined the brand essence as "Assuring Your Business Continuity".
Peltours faces complex challenges and obstacles in today's uncertain world and guarantees real security for its customers, as well as the ability to examine, provide, and enable a stable and prosperous foundation for the achievements of the past, with a direct outlook on the future. If it's unusual, complex, and requires intelligence -
it's Peltours.
Infinite partnership
Taking the logo as a starting point, we chose the infinity sign to convey in the most intuitive visual way Peltours role: ensuring business continuity. From the shape, we created the letter P. The chosen brand colors are blue and orange, which are associated with the insurance world, with the color peach adding lightness. Special icons have been created based on the infinity symbol, as well as grids. Two types of photographs are included in Plethors' photographic language: close-ups and wider views. The photos are based on the different industries and fields in which Plethors operates. Combining all of these elements together, Peltours can reposition itself in the professional sphere as an insurance company with unique character, abilities, legacy and future.
