Client
Kan
Industry
communication
Skills
brand_strategy | visual_identity
Break the news
Isrealis over-comsume news. This part of what defines us as a nation. Every channel has its own news edition, and your choice is beyond political: it's also socially significant. Each channel is known for telling a specific kind of story or offering a particular lens on current events. While echo chambers are roaring and both real and fake information constantly floods us, it’s difficult to broadcast news that simply reports what’s happening and shows all sides equally. It’s hard to tell a broad story that speaks to everyone and to stand out not through compromise, but through precision and shared values. KAN, Israel’s public broadcasting corporation, has its own news edition - but in a crowded market and information overload, amongst established channels, changing consumption habits, and populism - KAN News struggled to find its unique edge, even though the KAN brand itself had already built a distinct identity. That’s where we came in: to help KAN News lead their change — both internally within the organization and in the broader Israeli news arena.
Goodbye, box
Some of KAN News chief challenges are: anything balanced seems to be perceived as boring, as most of us have grown accustomed to populism, outrage, and anything that drives ratings or can turn into a meme; the echo chambers created by social media, which deepen division and blur our ability to engage in open, inclusive dialogue; and the fatigue created by the existing news format — endless chatter, jaded journalists, sluggish pacing, and a structure that fosters dependency and even addiction, in a society that treats watching the news as part of an existential struggle. The solution must be holistic: it’s not just about the what, or even the why: the how matters deeply. But let’s start from the beginning: to tell real and powerful stories, KAN News first needed a real and powerful story of its own. Their new story is NEW OUTSIDE THE BOX: original, balanced, purposeful, inspiring, invites people to listen to different voices. If we had to describe it in sensory terms, we’d say KAN News is like a ginger shot: concentrated, high-quality, healthy, and invigorating. When the news itself promotes thinking and doing outside the box, the audience will naturally feel comfortable stepping out of their own boxes too — creating a more balanced society together. Human stories will serve as a powerful tool for KAN News, delivered in a tone that’s purposeful, engaging, and full of life. In practice, this means news you can listen to, read, and watch from anywhere — on TV, radio, and digital — with KAN News standing out as a distinct brand that speaks and behaves smartly, honestly, energetically, and with inspiration.
The future of news
The new visual language of KAN News represents the furue of news: an upbeat network of continuously updated information functioning as one unified system that spans radio, TV, and online, and designed for mobile. The leading color chosen is a warm orange-red, giving the brand a fresh look compared to competitors who typically use “serious” tones or what we call “the stressful red.” KAN News’ color stands out yet feels inviting, adiating warmth, rhythm, and timeliness, without triggering tension or urgency. The logo is derived from the main KAN brand and shaped like a button - a Play or Fast Forward - symbolizing continuous movement. Additional brand colors are black and white, together forming a palette that adapts easily to different content types (yes, even the classic “news blue”). In addition, we designed a set of icons that support the brand across multiple uses - from weather and data displays to emotional expressions and app sharing. The grid system helps create a fresh news format: the freedom to watch the news however and wherever you like, getting a full 360° view of what’s happening - whether that means watching a report and completing the picture with a podcast or even a KAN series.
