Imagine a factory with a production line that, instead of regular off-the-shelf products, produces small kits to make big dreams come true. The tracks are full of boxes with a small key, and when you open them, you discover an opportunity. Ogen is a social enterprise that grows into a powerhouse of opportunities - it provides opportunities for stability, development, and fulfillment.

That's why the chosen brand essence is "An Enterprise for Life-Changing Opportunities". The new Ogen positioning is a Socio-Economic Generator. As producers of real economic change in the world, we always race forward with all our might. To achieve a progressive, developed society with abundance, Ogen believes that equal financial and social opportunities must be available to all. These are two inseparable components.

From a life we dream of to opportunities that may come true, Ogen understands the role money plays in our lives. Based on this assumption, we build a visual language that uses two elliptical portals to describe the transition from what is found to what is desired. Through the different angles and combinations of portals, we visualize Ogen's axes: community, humanity, social impact, and creating opportunities. In a game of angles, a heart-shaped logo was created that contains two states: present and desired. As an alternative to classic financial organizations, we chose the optimistic colors purple and orange - to emphasize Ogen's humanity and sensitivity. It is difficult and complex to discuss money, loans, or even poverty. This is why we created accessible illustrations.