Some of KAN News chief challenges are: anything balanced seems to be perceived as boring, as most of us have grown accustomed to populism, outrage, and anything that drives ratings or can turn into a meme; the echo chambers created by social media, which deepen division and blur our ability to engage in open, inclusive dialogue; and the fatigue created by the existing news format — endless chatter, jaded journalists, sluggish pacing, and a structure that fosters dependency and even addiction, in a society that treats watching the news as part of an existential struggle. The solution must be holistic: it’s not just about the what, or even the why: the how matters deeply. But let’s start from the beginning: to tell real and powerful stories, KAN News first needed a real and powerful story of its own. Their new story is NEW OUTSIDE THE BOX: original, balanced, purposeful, inspiring, invites people to listen to different voices. If we had to describe it in sensory terms, we’d say KAN News is like a ginger shot: concentrated, high-quality, healthy, and invigorating. When the news itself promotes thinking and doing outside the box, the audience will naturally feel comfortable stepping out of their own boxes too — creating a more balanced society together. Human stories will serve as a powerful tool for KAN News, delivered in a tone that’s purposeful, engaging, and full of life. In practice, this means news you can listen to, read, and watch from anywhere — on TV, radio, and digital — with KAN News standing out as a distinct brand that speaks and behaves smartly, honestly, energetically, and with inspiration.