Beauty Care on Her Terms

In Pursuit of Beauty

The pursuit of beauty is part our our daily routine. Women (even men) are spending a pretty penny for beauty care products and advanced cosmetic treatments. They all want to turn back the clock. But to get results, you need to be consistent: making an appointment, showing up at the clinic, and spending more and more money. Sensica sought to liberate women from this beauty care rat race. Sensica took technology that was once was the sole province of hair removal clinics and put it in the hands of everyday consumers.

Using advanced Radiofrequency IPL technology, Sensica developed a new generation of cosmetic devices for the home: a series of multi-functional devices with different functions at affordable prices, geared to the U.S. market. It’s a new alternative to traditional beauty clinics. Professional cosmetic treatments — from hair removal to wrinkle reduction — all at a convenient time and place. This is the Sensica innovation: giving consumers an at-home clinic. 

Driven by Perfection

The beauty care market relies on women who are keenly aware of their appearance. These women make visits to beauty clinics part of their daily routine. When it comes to their personal aesthetic, they constantly have their fingers on the pulse. This spurred our core insight: Sensica’s target audience is driven by the pursuit of perfection and the fear of change. We dubbed those two desires “Beauty Control.”

A Warm Visual Language

The idea behind the brand is the ability to empower women by allowing them to take control of their beauty care regimen without it getting in the way of their daily routines. So we steered clear of the sterile representations of traditional beauty clinics, and selected a photographic language that portrays real women in soft and comforting colors. The color palette conveys quality and lifestyle. The graphic element we selected represents the ongoing impact of the brand, which promises meaningful results over time.