Brand-Lead
Transformation
A brand that leads change
A brand helps define your unique value proposition and role in the world of tomorrow. It creates an inspiring culture that guides and sharpens your actions, behaviors, and communications—and turns the experience into something real. It helps build the desired perception among your audiences, creating relevance and preference, and supporting the realization of your vision and business goals.
The branding process begins with study and research, mapping and analysis, extracting insights and opportunities, and defining a unique, relevant, and differentiated brand strategy. From there, we then create tangible brand expression, develope a brand book, and implement the brand across all touchpoints and interfaces.
We believe that a branding process carried out in true partnership with you is a powerful opportunity to focus, clarify, and precisely define the way you will lead in the future.
Let's Work Together
How do you shift a brand?
01Study
In-depth exploration of the organization, its audiences, the competitive landscape, and category trends.
02Strategy
Following the research, we map and analyze all findings to extract insights and opportunities. These come together into a new brand strategy, led by the BCI - the Business Core Idea that drives it forward.
03Naming
When needed and right, this is the stage where we develop a new, strong, and fitting name for the business. A name is a powerful brand asset that helps tell a new story - but it never stands alone.
04Expression
Once the strategy is defined, and the name if needed - it’s time to build a visual system that enables growth and distinction.
05Brandbook
Your new toolkit. It begins with the strategy and the new BCI, followed by all the elements derived from it: the technical components of the visual language, usage guidelines, grids and color systems, variations, verbal language, and more.
Brand Workshop
Let's think together on your next step
Our workshops help both you and us gain a deeper understanding of your business challenges, needs, opportunities, and of our shared process. Each workshop is tailor-made to your organization, your industry, the number of participants, and any other parameter that requires precision and adaptation.
Ideation Workshop
An innovative workshop for startups and companies launching new products, uncovering opportunities and defining a clear path to success.
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Brand Implementation Workshop
One of the biggest mistakes in branding processes is that the brand remains confined to the world of marketing—stuck in a realm of logos, color palettes, and fonts. This is a massive missed opportunity.
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Audience Journey Workshop
A brand must be expressed at every touchpoint between the organization and its relevant audience (customers, employees, investors, etc.). To ensure this is executed optimally, we conduct Customer (or Employee) Journey workshops.
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Shaping Products, Driving Transformation
Your Business Core Idea, or BCI, encompasses 4 impact spheres that assemble your organization: brand, product, service and culture. By mapping out these areas, we can then recognize where change is necessary for growth, and dive into a tailored, effective process with tools you can use immediately.
Testimonials
Our partners, from vision to revision
"Firma has accompanied KAN since its founding, bringing deep familiarity, innovative perspectives, and a sense of taste money can’t buy — helping turn KAN and KAN News into two of Israel’s strongest media brands.”
CEO at Kan
“Firma gained a deep understanding of our DNA and shaped the ‘Now You Can’ strategy - a simple yet powerful message capturing our brand’s essence. The outcome strengthened our position in the market.”
Chief Marketing Officer at Mimun Yashir
"In just three months, Firma delivered a branding solution balancing loyalty, heritage, and innovation. Their talent for translating our vision into a powerful expression made the process an excellent experience."
Advertising Manager at The Israeli Opera
"Working with Firma was a professional and enriching experience. They led a comprehensive process - spanning strategy, identity, office design, and web - with genuine listening and inspiring creativity."
VP & Head of Marketing and Communication at Israel Innovation Authority
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Transform with a Business Core Idea
Our Product Service sets the stage, but BCI takes
your transformation to new heights.