BCI - Firma

Transform
with a Business
core idea

The impact-driven business model

We connect what you do with the reason someone should care about it

The Business Core Idea, or BCI for short, defines the four change and impact areas of your business: brand, product, service, and organizational culture. By mapping the organization through this lens, it becomes clear what needs to change to allow growth. From there, we dive together into a focused, tailored, and effective process – and emerge with practical, relevant tools you can truly use.

A Business Core Idea is the key to leading change

Change works best when it is implemented holistically and thoroughly. We don’t just transform what already exists - we create opportunities and open the door to what could be. From our experience, it’s clear that with the right BCI, your business can reach its most advanced potential. So what do you get from working with a BCI?

Alignment across the organization

All parts of the business are aligned - every department working toward the same goals and objectives.

A strong brand identity

The renewed brand builds better, stronger, and more loyal connections.

An effective decision-making tool

The big picture becomes clearer for all decision-makers.

Day-to-day success that stays with you

You uncover simple, actionable daily practices that help the business operate adaptively and remain flexible.

How do we take your organization to the next stage with BCI?

01Brand

We dive into your market positioning and how your business is perceived by audiences and the market - from strategy to visual identity, from naming to the implementation of the new identity.

02Product

Together, we examine whether the product aligns with the value proposition and creates new needs among your audience. We do this through the lens of the brand strategy and hands-on product workshops.

03Service

We review the organization’s solutions and offerings to its audiences, identifying what can be added, changed, or upgraded - so you can continue doing what you do best, even better.

04Culture

We explore how your internal culture functions: whether it supports attentiveness to the evolving needs of employees, how your internal value proposition can be differentiated, and how organizational culture can become a true engine for business growth.
All of this supports a unique, unified, consistent, and stable customer experience across every interaction and touchpoint with the brand.

BCI workshops

Workshops That Lead Change

Let’s move together from idea to impact through workshops that spark both thinking and action. Our workshops include strategic guidance, hands-on work with the methodology we’ve developed and refined through thousands of change processes, full collaboration, and market insights that bring clarity.
Each workshop is fully tailored to your organization and its specific needs, ensuring relevance, precision, and the best possible outcomes for you.

Ideation Workshop

Innovation is a constant challenge. Breaking through daily routines and fixed mindsets to develop new products—from category breakthroughs to small feature upgrades—is exactly what our Ideation Workshop is for.

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Brand Implementation Workshop

One of the biggest mistakes in branding processes is that the brand remains confined to the world of marketing—stuck in a realm of logos, color palettes, and fonts. This is a massive missed opportunity.

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Pre-mortem Workshop

When a company faces a major move, it takes a risk. Naturally, this is essential for creating real change in the market. However, this risk can be mitigated through smart, forward-looking strategic analysis. That is exactly what we do in our Pre-mortem Workshop.

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BCI in Action

Migdal

Seeing far ahead

Brand

1824

With both hands

Morning Website

Taking the freelance world from chore to charm

See all BCI projects

Testimonials

Our partners, from vision  to revision

"Firma has accompanied KAN since its founding, bringing deep familiarity, innovative perspectives, and a sense of taste money can’t buy — helping turn KAN and KAN News into two of Israel’s strongest media brands.”

Golan Yochpaz
CEO at Kan

“Firma gained a deep understanding of our DNA and shaped the ‘Now You Can’ strategy - a simple yet powerful message capturing our brand’s essence. The outcome strengthened our position in the market.”

Sarit Belt Radin
Chief Marketing Officer at Mimun Yashir

"In just three months, Firma delivered a branding solution balancing loyalty, heritage, and innovation. Their talent for translating our vision into a powerful expression made the process an excellent experience."

Shirley Oushia
Advertising Manager at The Israeli Opera

"Working with Firma was a professional and enriching experience. They led a comprehensive process—spanning strategy, identity, office design, and web - with genuine listening and inspiring creativity."