By Ori Bar Zvi
The Guide to Effective Positioning
In an era of increasing competition and messaging overload, the term "positioning" has become somewhat overused in the business world. Too often, it seems like just anothe...
Read MoreI'm a runner. It's been a few years since I was bitten by that bug, and day and night it takes me towards my goal: in the biting cold, under the scorching sun, toward the distant city lights.
There are three things that make me who I am:
Passion
Uncontrollable passion, an inner drive, a basic human desire to keep pushing both boundaries and myself. My primary instinct is to move, to advance, to bring about inner satisfaction and excitement. It's a desire that never rests. Like a bottomless well, I can draw water over and over again, but I'm always thirsting for more.
Connection
It's a basic, absolute need. I need to connect to the essence of everything, to the source of the bubbling spring, to the most basic elements of consciousness, feeling, and thought. I need a genuine connection to something real. But I also need the outward connection, to the infinite open spaces of the world and the opportunities it offers.
Discipline
Nothing good comes easily. Even passion and a connection cannot exist without a sturdy foundation of discipline. You must wake up every morning ready to conquer the world, rain or shine. When thousands of things are clamoring for attention, discipline acts as a protective barrier for the delicate and fragile ground where genuine joy can grow and flourish.
So I bet you're wondering what does this have to do with our world? Well, everything is connected. These three elements also play a massive, central role in all my work. The creativity, the design, and the inventiveness. The innovation. Take one step back and look at things again: instead of running, think about creation. It will all come together.
Creation and running, those exact words…
