By Elad Mishan
Take on take offf
offf festival inspires and gives a peek into the backstage of different designers, artists and studios, their processes, their thinking, their take on things and much more. Being...
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What is a brief?
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
We’ve explored this exact question today, the people of Firma.
First observing the movie “Briefly”, where creative people from around the world give their thoughts on the subject, followd by a discussion of our own. Beyond the usual dilemmas - is a brief restricting or enabling, what needs to be in it and so on, a few intresting insights aroused. Here are three of them:
1. A brief always shifts between two edges, and needs to include both: The deadline and the dream.
2. The brief sets the limitations. Instead of trying to bypass them, we can try a different approach: Let the challenge become the asset.
3. Three necessary conditions need to be met by the person receiving the brief:
Always research the culture
Use your curiosity
Ask questions in the right form.
More Inspiration
By Alina Lachman
Healthcare in the digital age
There are many ways to define design. Each definition and the point of view it represents. Every definition assigns a role and meaning to the designer, the creation, the process...
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By Elad Mishan
MAD People
24 hours, 40 people, 2 NGO's – one new brand. An ambitious project, to say the least. Like taking a pile of fresh oranges and squeezing them to make a full pitcher in just one...
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