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CAFE CAFE GO
PRECISE, FAST, CONVENIENT
2936 website
Café Café GO is a new, on-the-go sub-brand we developed in collaboration with the Café Café chain. Café Café, which had previously positioned itself as a “coffee to stay” chain, has now entered the “coffee to go” market for the first time.
We conceived Café Café GO as a lighthearted brand with a cheerful outlook on life that would be positioned as offering practical solutions for life on the go. Minimalist photographs became the heart of the brand language, with a consistent theme that embraced air and movement. The clean, contemporary language ensured that the brand cultivated a bold presence, even in crowded locations such as train stations, hospitals, college campuses, and other places where passersby simply want to enjoy a tasty beverage.

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