TNUVA CHEF PATISSERIE
THE BAKING EXPERTS.
Tnuva Patisserie Chef, a division of Tnuva Group, is a leading name within the institutional food market, supplying a wide variety of high-quality culinary solutions. The division includes 5 chefs, 75 service and sales representatives, more than 230 different products, about 550 delivery trucks, around 800 drivers, and the approximately 900 million liters of milk that are processed by Tnuva every year.
Once we identified and understood the needs of the brand’s target audiences and the category, we created a unique identity for Tnuva Patisserie Chef that was designed to appeal to the professional audience within the industry. Our goal was to alter the perception of Tnuva Chef as a simple “ingredient supplier” in this coveted field and instead position the brand as a professional center that presents a new field of expertise for professional chefs and pastry chefs.
The brand identity we developed is now being used by Tnuva Chef to launch new products for the most discerning patisserie chefs.