10 from
TAGA
FROM BICYCLES TO AN ONGOING FAMILY EXPERIENCE
4542 website
Congratulations! Now a new generation of parents is springing up, eager to take care of not only their children, but also their quality of life, themselves, and what matters to them as city dwellers. So their friends from Taga invented an ecological, environmentally-friendly new product just for them: a multifunctional bicycle that transforms into a stroller.

The new strategy we created for Taga enabled us to successfully position the company in a unique new consumer niche: Taga offers the freedom to move, get excited, and explore – to be moved. It allows parents to navigate the city with a child in a continuous, fluid fashion without needing to stop, and to enjoy the excitement of travel while their child also looks out in the same direction.

In other words, Taga is a simple and user-friendly multipurpose vehicle that lets urban parents experience the city from a new perspective, to preserve momentum within it, and rediscover it with their children.

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