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LEUMI PLUS
REAL VALUE IS SHARED VALUE. ONLY A BANK HAS THE CAPABILITY AND DUTY TO CREATE IT.
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Leumi Plus presents an innovative new concept: corporate responsibility as a business strategy.
The launch of Leumi’s Corporate Responsibility Report 2009-2010 was an opportunity to look at the industry from a new perspective; to create a change in consciousness. Because when the bank says that it cares for your interests, it’s hard to believe. But when a bank presents a new, advanced business approach, it must be taking the issue seriously – and that is another story altogether.
Leumi Plus is the expression of an innovative approach: Leumi’s social, environmental and corporate enterprises as professional banking activities that create a shared engine of growth – for the bank, for society as a whole, for the environment and the economy.
In simple terms, Leumi is creating shared value.
The “Creating Value” strategy gave rise to a new design language. Its aim was to highlight the many shared values that come from Leumi’s broad range of activities. The values were designed and marked with trails of colorful plus signs, which always add to the total picture and reveal a surprising new way to create shared value.

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