your files, your cloud
Your Files, Your Cloud
Ctera began as a startup with just one product, and has become a company offering with multi-platform enterprise solutions.
With the rapid expansion of the IT industry to include the newest trend – cloud computing – Ctera found itself at the epicenter of a new scene. However, it was lacking a clear, unique vision, unable to distinguish itself in the market or project itself as a necessity.
Our challenge in the early branding stage was to get the word out to a much broader audience than just IT managers. We had to simplify its messages and benefits, and transform the company into a successful global business.
The branding language creates a clear metaphor for Ctera’s activities: organizational file management anywhere and anytime, adapted to the security needs and regulations of large multinational corporations dealing with sensitive information.