10 from
SCE
GREAT IDEAS BECOME REALITY
2423 website
Let’s face the facts. The higher education market in Israel has truly become a market, including both the privileged leaders and dozens of rank-and-file schools that are struggling to improve their status. In addition to a wealth of innovation and ambition, this market also includes massive marketing efforts aiming to enhance enrollment numbers at any cost.

One Beersheva college understood that its public image was not effectively expressing the scale of its aspirations, true vision, and ardent desire of its staff and students to progress and make new advances.

The Sami Shamoon College of Engineering’s distinctive character is a result of its practical study programs, entrepreneurship, desire for knowledge, and the aim of its students and faculty to push the boundaries of their fields. The brand concept raised it above its competitors: connecting to great ideas.

The launch and development process that came from the branding were first directed internally, dramatically increasing the sense of pride the students and staff members had in the college. This was soon reflected externally: the number of enrollments quadrupled within just 3 years.

In addition, the college’s second campus in Ashdod was designed not only as a study campus but also as a space for generating new ideas.

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