Fight, Flight or Share
Mass shooting or a deadly tsunami have a shocking impact, in more than one way. In a matter of minutes, dozens of live videos are broadcast in all social platforms. Over and over we witness a phenomenon that seems to contradict all our basic instincts – facing danger, people chose to stand with their smartphone out and post everything on real-time. How can we understand this phenomenon and do these people really choose to act this way?
Technological influences are creating amazing opportunities for business. Brands are adapting themselves to the digital era, learning new platforms, striving to privide a new, multi-channeled experience. The growing demand has lead professions to new expertise.
Firma. The Brandhouse leads branding procedures from initial planning to complete and ongoing implementation. Firma helps clients focus and define a leading core idea, one that acts as an effective tool for brand creation, behavior, communication and evolution. The process begins upon defining the brand strategy, followed by a strong brand presence and a total brand experience. Firma partners with brands from a broad spectrum of disciplines, local and global, small and large, young and mature.
Beyond that, Firma helps develop brand experience to the broad interactive media. Characterizing, designing and developing platforms - Social, interface, e-commerce, operating systems, digital brands and more.